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Amazon UK Make-up bestseller chart

Best makeup UK — what people actually repurchase.

The mascaras, brows, concealers and powders UK shoppers keep reordering. Pick a shade, then check the live Amazon price — it moves.

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Maybelline #1

Lash Sensational Sky High mascara, Black

★ 4.3 · 37,076

Length and volume in one coat. The bamboo-extract mascara most of Britain reaches for first.

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Maybelline #2

Instant Anti-Age Eraser concealer, 01 Light

★ 4.4 · 30,398

Sponge-tip concealer that brightens dark circles without looking cakey. Easy to build.

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Eylure #3

DYBROW Eyebrow Dye Kit, Dark Brown

★ 4.4 · 57,459

At-home brow tint that lasts for weeks. Dark brown is the shade most UK shoppers pick.

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L'Oréal Paris #4

Infallible 3-Second Makeup Mist, 75ml

★ 4.4 · 8,644

A fine mist that sets makeup in seconds. Useful if powder leaves you looking dry.

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Revolution #5

Precise Brow Pencil, Dark Brown

★ 4.3 · 6,328

A sharp, everyday brow pencil with a spoolie. Easy to keep the line hair-like.

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Rimmel #6

Stay Matte pressed powder, Transparent

★ 4.6 · 55,410

Translucent pressed powder that knocks shine off the T-zone without adding colour.

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Maybelline #7

Lash Sensational mascara, Very Black

★ 4.4 · 74,061

A fuller-brush sister to Sky High. Good if you want volume more than extra length.

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Wonderskin #8

Lip Stain peel-off masque

★ 3.9 · 7,799

Peel-off stain that stays put through coffee and a mask. Warm rose is the safe first shade.

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Rimmel #9

Lasting Finish 8HR Lip Liner, Cappuccino

★ 4.5 · 20,466

The liner people buy to stop lipstick bleeding. Cappuccino works on most mid-fair lips.

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Rimmel #10

Soft Kohl Kajal eyeliner, Jet Black

★ 4.4 · 40,958

A smudgy black kohl for a soft, smoked line. Best along the waterline.

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Rimmel #11

Scandaleyes Exaggerate Eye Definer, Intense Black

★ 4.5 · 13,830

Longwear definer with a firmer point. Stays sharper than a classic kohl.

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Rimmel #12

Lasting Finish 35Hr Foundation, 200 Soft Beige

★ 4.6 · 6,348

A fine mist that sets makeup in seconds. Useful if powder leaves you looking dry.

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e.l.f. #13

Instant Lift Brow Pencil, Natural Brown

★ 4.3 · 70,299

Fine dual-ended brow pencil. Natural Brown is the easiest everyday shade.

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Cliganic #14

Professional slant-tip eyebrow tweezers

★ 4.4 · 19,009

Slant-tip stainless tweezers for clean brow tidy-ups.

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L'Oréal Paris #15

Telescopic Original mascara, Black

★ 4.3 · 13,859

Length-first mascara that holds a defined lash without much smudge.

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Schwarzkopf #16

Brow Tint, Dark Brown

★ 4.4 · 22,142

A four-week brow colour kit if you want tint without a salon visit.

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e.l.f. #17

Hydrating Camo Concealer, Fair Warm

★ 4.4 · 57,320

High-coverage satin concealer that also works as a spot of highlight.

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Rimmel #18

Professional eyebrow pencil, Dark Brown

★ 4.5 · 26,939

Classic high-street brow fill with a spoolie on the other end.

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NYX #19

Micro Brow Pencil, Ash Brown

★ 4.4 · 68,838

Ultra-fine mechanical pencil for hair-like strokes. Ash Brown suits cool undertones.

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Rimmel #20
Rimmel 60 Seconds Clear

60 Seconds Super Shine, 740 Clear

★ 4.4 · 79,576

A clear, fast-dry top coat that adds shine and helps colour last.

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