A face moisturiser in the UK has to survive hard water, radiators and makeup. The useful ones are dull on purpose: fragrance-free ceramide cream, an oat lotion for itch, and an oil only as a booster on damp skin. These three Amazon links are the workhorses from the original shortlist.
CeraVe Face Care & Body Moisturiser
Fragrance-free cream with ceramides and hyaluronic acid. Face and body. The dry-skin default.
Bio-Oil Skincare Oil
Known for marks; also useful on dry facial patches. Use sparingly and seal with cream if you still feel tight.
Aveeno Skin Relief Moisturising Lotion
Prebiotic oat lotion for irritable, dry skin. Gentle enough for daily use and sensitive faces.
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How to layer moisturiser
Cleanser, treatment serum, moisturiser, SPF in the morning. That order stops pilling.
Very dry skin can sandwich a hydrating serum under cream. Avoid fragrance if you flush.
Richer at night. Do not skip neck.
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Read guide →Frequently asked questions
What moisturiser is best for very dry skin?
A ceramide cream such as CeraVe is the sensible first tub. Hyaluronic acid holds water; ceramides help keep it.
Should I use face oil or moisturiser first?
Oil on damp skin, then cream if you still need a seal.
How often should I moisturise my face?
Morning and night. Use a lighter texture under makeup.